Is Target Marketing Ever Bad Essay Example | Topics and Well Written Essays - 750 words

Is Target Marketing Ever Bad - Essay Example Marketing is all about selling, making the people believe that the product is a necessity. Through this, demand is created, and once that had been established, a marketing success is almost guaranteed. Promotion is for those who do not only comprise the buying capacity; it is aimed for people who can figure out what is being recommended, those who comprehend what the products are---the principles, intent and the basis why those need to be at hand. Identifying exactly what responsible marketing goes all-out for, to be after the ethnic minorities appears ineffective, unfair and almost unacceptable. Pursuing this market may be upheld by claiming that the act of buying is still up to them (minorities); that the advertising tools are undemanding proposals of what they can enjoy should they decide to check out the products. This may be true, but what is factual may not always be morally correct. The mere fact that these people lack critical thinking, not even having an absolute awareness of what is being bargained, being made to believe on something that they are not even familiar with---the idea to have the promotion means intended for them is unmistakably an act of manipulation. This may be the best chance to make this group to finally get to know new things, to be awakened by the life’s luxuries and pleasures---that for the longest time had been unknown to them. Perhaps it is about time they get a taste of what is considered good, lucrative and lavish, but it is never a good occasion to benefit from their willingness and raw, inexperienced standpoints. Responsible marketing knows who, or which the best market is. If the company truly aims for the development and welfare of the ethnic groups, therefore, something more valuable or more commendable must be proffered. Upon devising promotion strategies, the company knows exactly to whom these will be directed to. Often times, it points to two or three groups,